Before learning and examining the concept of Cultural Diplomacy, it is particularly important to define the meaning of Culture, since it is the element that determines the nature of this diplomacy and at the same time differentiates it from the method and practices of traditional diplomacy.

Lord Palmerston's claim that "states have no permanent friends but permanent interests" may have been right in its day, but in today's globalized and interdependent world, those states who lose friends can be won over by multinational corporations, banks, institutions, and non-governmental organizations.

The theoretical conflation in the international literature between the terms "Public Diplomacy," "Cultural Relations," and "Cultural Diplomacy," as well as the research field's limitation to events related to the Cold War and the ideological rivalry between the US and the Soviet Union, fail to clearly describe the nature of the object and to precisely set the boundaries of one practise over another in the exercise of states' foreign policy.

This chapter examines the use of soft power as a tool to showcase a positive image of states in their international life. A state's reputation largely determines its ability to form alliances, provide loans, attract tourism, or host major sporting events.

The term "Opera Diplomacy" is used in the scientific field of Cultural Diplomacy to describe the strategies of states that use opera to communicate their national symbols.

The symbolism that dominates painting is a tool to showcase the image of states and their political power. This course focuses on the analysis of the symbols behind the works of art, delving into the way in which influence is exerted in transnational relations.

In this section, the student has the opportunity to delve into the concepts of "Branding" and "Nation Branding". Specifically, the role of "Brands" as tools for influencing the foreign policy of states is examined.

Parliamentary Diplomacy is seen as a kind of policy that links traditional diplomacy with public diplomacy and aims to spread the government's narrative in order to enhance credibility.

A prerequisite for developing a coherent image of a state in the exercise of Cultural Diplomacy is knowledge and proper understanding of other people's cultures, free of preconceptions and stereotypes that frequently lead to misunderstandings between the parties. The research in this chapter focuses on the most significant cultural differences between Western and Eastern cultures.

The Soft Power of "Fashion Brands" and how they foster people's culture are investigated in relation to fashion in diplomacy. A product's purchase includes not only the literal reality of the object but also the culture of an overall population.